Manual transmissions have witnessed a gradual resurgence in popularity in recent years. In 2023, they constituted 1.7 percent of all new car sales, marking a notable increase from the less than one percent reported in 2021. While not experiencing a massive resurgence, these figures underscore a notable shift in consumer preferences.
According to J.D. Power, manual transmission car sales hit a low point of 0.9 percent in 2021 but bounced back in 2022 and again in 2023. CarMax, the largest used car chain in the US, reported a similar trend. After reaching a low of 2.4 percent in 2020, manual-equipped car sales rose to 2.8% in 2021 and 2.9% in 2022. Interestingly, the conventional rationale of purchasing a manual for cost savings no longer seems to be the primary driving force.
Ivan Drury, Director of Insights at Edmunds.com, attributes this resurgence to factors such as nostalgia and a desire for a classic driving experience. Drury, a proud owner of a manual Mazda MX-5, underscores the fact that mastering a manual transmission enhances the driving experience, providing individuals with a heightened sense of control over their vehicle.
Although automakers do not flood the market with manual transmission vehicles, a small yet passionate niche remains for these offerings. Beyond the enhanced driving experience, distinctive reasons motivate consumers to choose manual transmissions. Mark Collier, Regional Vice President and General Manager at CarMax, notes that some parents consider manual transmissions as a means to discourage texting while driving, as they necessitate the use of both hands.
The current top-selling manual-transmission vehicles predominantly include sportier models. Leading the pack is the Honda Civic, closely followed by the Ford Mustang, Subaru WRX, and Jeep Wrangler. At Volkswagen dealerships like Street VW in Amarillo, Texas, manual-equipped Jettas and Golf Rs fly off the shelves within a day or two due to high demand.
However, this trend is not confined solely to high-performance vehicles. Michael Glassman of Glassman Auto Group in Southfield, MI, revealed that his store received 46 Kia Fortes with manual transmissions, and they promptly sold 44 of them.
As the automotive landscape evolves, the resurgence of manual transmissions provides insight into changing consumer preferences and the enduring appeal of an engaging driving experience. Some car manufacturers, such as Toyota, have recently introduced or retained manual transmissions for popular vehicles, including the Supra and the 2024 Tacoma.
In our opinion, the continued production of manual transmissions is justified by the growing demand and the unique driving experience they offer. Many consumers are drawn to manuals for the sense of control and nostalgia they provide. Manual transmissions also serve as a valuable tool for promoting safer driving habits, making them an appealing option for safety-conscious parents. The sustained popularity of manuals, especially in sportier models, reflects their enduring appeal, making a strong case for their continued production in the ever-evolving automotive industry.
